An empirical study on antecedents of consumption values: The moderating effect of social class

Recently, cultural transformation has resulted in changing the consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain the effects of global consumer culture, individualism, collectivism and materi...

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Published in:Uluslararası iktisadi ve idari incelemeler dergisi 2020-01, Vol.13 (26), p.115-134
Main Authors: Ural,Tülin, Balıkçıoğlu,Betül, Oypan,Oğuz
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Language:English
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İdari Bilimler
İktisat & İşletme & Finans
Uluslararası İlişkiler
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container_issue 26
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container_title Uluslararası iktisadi ve idari incelemeler dergisi
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creator Ural,Tülin
Balıkçıoğlu,Betül
Oypan,Oğuz
description Recently, cultural transformation has resulted in changing the consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain the effects of global consumer culture, individualism, collectivism and materialism as antecedents, on consumption values of consumer. A partial least square structural equation modeling (PLS-SEM) and multi-group analysis were applied to test the hypotheses suggested in the structural model. The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values besides the relationship between collectivism and consumption values. Materialism full mediates the relationship between individualism and consumption values. The results reveal that there aren’t differences the direction and power of the structural model paths between middle-class group and other-class group except for indirect effects.
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subjects İdari Bilimler
İktisat & İşletme & Finans
Uluslararası İlişkiler
title An empirical study on antecedents of consumption values: The moderating effect of social class
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