Preferences for Using Canva Apps as a Presentation Media Creation Tool Among Gen Z Students: SEM Analysis with TAM and UTAUT2 Approaches

The purpose of this study is to find out what makes Generation Z students accept and use Canva as a tool for making presentation materials. The conceptual framework of this study is the combination of "Technology Acceptance Model (TAM)" and the "Unified Theory of Acceptance and Use of...

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Bibliographic Details
Main Authors: Maulana, Fairuz Iqbal, Lestari, Dian, Purnomo, Agung, Arifuddin, Rahman, Widartha, Vandha Pradwiyasma, Prasetyo Adi, Puput Dani
Format: Conference Proceeding
Language:English
Subjects:
Accuracy
Analytical models
Canva
Gen Z
Mathematical models
Media
Numerical analysis
SEM analysis
Seminars
structural equation modeling
Technology acceptance model
Online Access:Request full text
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Summary:The purpose of this study is to find out what makes Generation Z students accept and use Canva as a tool for making presentation materials. The conceptual framework of this study is the combination of "Technology Acceptance Model (TAM)" and the "Unified Theory of Acceptance and Use of Technology (UTAUT2)". "Structural Equation Modeling (SEM)" used for data analyzation. This research aims to understand the dynamics of Canva acceptance among students. The findings show that enjoyment, fun, and pleasure in using Canva, combined with its creative tools and design-centric approach, significantly resonate with Gen Z's preference for aesthetics. This research highlights that Canva is favored by students for creating engaging presentations.
ISSN:2769-5492
DOI:10.1109/ISITIA63062.2024.10668194