Electronic marketing

Electronic marketing is an established and fast growing research stream within electronic commerce. New techniques and models of marketing continue to be introduced and then later refined or advanced. Our minitrack, now in its fifth year, highlights several interesting studies done in this area. We...

Full description

Saved in:
Bibliographic Details
Main Authors: Kambil, A., Kamis, A., Koufaris, M., Weinberg, B.D.
Format: Conference Proceeding
Language:English
Subjects:
Computational Intelligence Society
Consumer behavior
Consumer electronics
Educational institutions
Electronic commerce
Information systems
Internet
Marketing management
Statistics
Testing
Online Access:Request full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Electronic marketing is an established and fast growing research stream within electronic commerce. New techniques and models of marketing continue to be introduced and then later refined or advanced. Our minitrack, now in its fifth year, highlights several interesting studies done in this area. We have accepted papers in two areas: 1) quantitative, empirical research with strong theoretical underpinnings, and 2) novel methods and approaches for envisioning and creating effective online/Internet marketing theory development or managerial best practice.
DOI:10.1109/HICSS.2004.1265422