Examining the "Urban Legend" of Common Method Bias: Nine Common Errors and Their Impact

In this paper, we examine the "urban legend" of CMB and question the impact of nine common errors that researchers make when designing survey instrument. We define the nine most common errors and implement these errors in an empirical study of 537 undergraduate students enrolled in an intr...

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Bibliographic Details
Main Authors: Schwarz, A., Schwarz, C., Rizzuto, T.
Format: Conference Proceeding
Language:English
Subjects:
Data analysis
Information systems
Instruments
Measurement errors
Psychology
Citations: Items that cite this one
Online Access:Request full text
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Summary:In this paper, we examine the "urban legend" of CMB and question the impact of nine common errors that researchers make when designing survey instrument. We define the nine most common errors and implement these errors in an empirical study of 537 undergraduate students enrolled in an introductory psychology course at a large southeastern university. By analyzing this data in PLS, we discover that each of the sources of CMB differently impacts the measurement and structural model for researchers.
ISSN:1530-1605
2572-6862
DOI:10.1109/HICSS.2008.155