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Research on the Evolution of Corporate Culture Based on Naming Game

In this paper, we research on the evolution of corporate culture under the framework of complex adaptive system theory, adopting naming game which is a new language dynamics model. The authors find out that corporate culture is viscous, which is hardly changed when personnel of a company are influen...

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Bibliographic Details
Main Authors: Pan, Xiang-dong, Yang, Jian-mei, Jian-yong, Feng
Format: Conference Proceeding
Language:English
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Summary:In this paper, we research on the evolution of corporate culture under the framework of complex adaptive system theory, adopting naming game which is a new language dynamics model. The authors find out that corporate culture is viscous, which is hardly changed when personnel of a company are influenced by exotic culture. Moreover study indicates the managers play a very important role in the reformation of corporate culture.
ISSN:2154-9613
DOI:10.1109/CCCM.2008.258