Linking Strategy Orientation to Performance Based on the View of Entrepreneurship: Taking Traditional Manufacturing Industry and High-tech Industry for Instance

This article considers the relationships among the environmental characteristics, entrepreneurial orientation (EO), market orientation (MO), product strategy and firm performance to form a new analytical framework and put forward a comprehensive model and hypothesis. And then drawing upon a sample o...

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Bibliographic Details
Main Authors: Baoshan Ge, Zhiheng Luo
Format: Conference Proceeding
Language:English
Subjects:
Contingency management
Educational institutions
Environmental management
Industrial relations
Innovation management
Joining processes
Manufacturing industries
Performance analysis
Strategic planning
Technological innovation
Online Access:Request full text
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Summary:This article considers the relationships among the environmental characteristics, entrepreneurial orientation (EO), market orientation (MO), product strategy and firm performance to form a new analytical framework and put forward a comprehensive model and hypothesis. And then drawing upon a sample of 137 start-up firms that come from traditional manufacturing industry and high-tech industry in China's Northeast, it presents evidence to the model. The key conclusion from the evidence is that start-up firms in different industries have different strategy orientation (SO), firm's SO is impacted by environmental characteristics. In addition, firm's product strategy moderate the relationship between SO and firm performance.
ISSN:2161-9646
DOI:10.1109/WiCom.2008.1437