An empirical study on trust in mobile commerce adoption

Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce...

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Bibliographic Details
Main Authors: Qingfei Min, Decai Meng, Qiuyan Zhong
Format: Conference Proceeding
Language:English
Subjects:
Adoption
Business
Mathematical model
Mobile commerce
Mobile communication
Mobile handsets
Mobile Technology
Reliability
Security
Trust
Wireless communication
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Summary:Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features. Based on previous studies, this paper proposed a model in order to examine trust and its antecedents in m-commerce. Mobile vender trust, mobile technology trust and other traditional trust factors were seen as antecedents for m-commerce trust, which will in turn affect intention of adoption. A survey instrument was also developed for collecting data and empirically testing the proposed model.
DOI:10.1109/SOLI.2008.4686480