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An empirical study on trust in mobile commerce adoption

Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce...

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Main Authors: Qingfei Min, Decai Meng, Qiuyan Zhong
Format: Conference Proceeding
Language:English
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creator Qingfei Min
Decai Meng
Qiuyan Zhong
description Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features. Based on previous studies, this paper proposed a model in order to examine trust and its antecedents in m-commerce. Mobile vender trust, mobile technology trust and other traditional trust factors were seen as antecedents for m-commerce trust, which will in turn affect intention of adoption. A survey instrument was also developed for collecting data and empirically testing the proposed model.
doi_str_mv 10.1109/SOLI.2008.4686480
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ispartof 2008 IEEE International Conference on Service Operations and Logistics, and Informatics, 2008, Vol.1, p.659-664
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source IEEE Electronic Library (IEL) Conference Proceedings
subjects Adoption
Business
Mathematical model
Mobile commerce
Mobile communication
Mobile handsets
Mobile Technology
Reliability
Security
Trust
Wireless communication
title An empirical study on trust in mobile commerce adoption
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