Hierarchical Fuzzy Trust Management for Customer-to-Customer in Peer-to-Peer eCommerce

Peer-to-peer (P2P) eCommerce are commonly perceived as an environment offering both opportunities and threats. For peers to be effective they need some mechanism for managing this risk of failure. One way to minimize threats in such an open environment is to exploit reputation to help evaluate the t...

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Bibliographic Details
Main Authors: Huaiqing Lin, Zhitang Li, Yejiang Zhang, Chuiwei Lu
Format: Conference Proceeding
Language:English
Subjects:
Computer network management
Computer science
Educational institutions
Electronic commerce
Engineering management
Environmental management
Fuzzy logic
Peer to peer computing
peer-to-peer
reputation
Robustness
Technology management
trust
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Summary:Peer-to-peer (P2P) eCommerce are commonly perceived as an environment offering both opportunities and threats. For peers to be effective they need some mechanism for managing this risk of failure. One way to minimize threats in such an open environment is to exploit reputation to help evaluate the trustworthiness of what and predict the future behaviors of peers. In this study, a set of parameters were identified for describing the trust of a peer and proposes a framework based on a series of underpinning relationships among these factors. In simulation, this trust model has been shown to improve the efficiency of P2P eCommerce system by significantly decreasing the amount of malicious behavior on the network.
DOI:10.1109/ISCSCT.2008.334