The responsiveness of order fulfillment in BTO: Five cases of Chinese automotive manufacturers

Responsiveness is one of the key factors for the success of build-to-order (BTO) strategy. This paper aims to analyze the responsiveness of order fulfillment of BTO strategy in the Chinese automotive industry. Using the data collected at five Chinese automotive manufacturers, we find that the optimi...

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Bibliographic Details
Main Authors: Xiang Zhang, Rong-qiu Chen, Guoxin Wang, Yanqiu Xiao, Jingchang ShangGuan
Format: Conference Proceeding
Language:English
Subjects:
Automotive engineering
automotive industry
build-to-order
Delay
Engineering management
Logistics
Manufacturing industries
Manufacturing processes
Mass production
order fulfillment
responsiveness
Technology management
Vehicles
Voice mail
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Summary:Responsiveness is one of the key factors for the success of build-to-order (BTO) strategy. This paper aims to analyze the responsiveness of order fulfillment of BTO strategy in the Chinese automotive industry. Using the data collected at five Chinese automotive manufacturers, we find that the optimization of order processing is the key point to shorten the total OTD time. In addition, we obtained the time distribution of order-to-delivery process of BTO, including the order processing stage, producing stage and outbound logistics stage.
ISSN:2157-3611
2157-362X
DOI:10.1109/IEEM.2008.4737975