Fuzzy measurement method and its verification of long-term development of small sized e-commerce companies

Long-term development is a very important factor for small sized E-commerce companies (SSEC) when they are faced with more intense competition. How to measure the long-term development of these companies is very useful in practice. It is hard for us to know the fact of SSEC long-term development bec...

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Bibliographic Details
Main Authors: Liang Jun, Mei Qiang
Format: Conference Proceeding
Language:English
Subjects:
Appraisal
Companies
Consumer electronics
Economic capability
Economic indicators
Fuzzy Measurement Method
Fuzzy systems
Innovation Ability
IP networks
Long-term Development
Marketing and sales
Mathematics
Operation Ability
Size measurement
SSEC
Technological innovation
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Summary:Long-term development is a very important factor for small sized E-commerce companies (SSEC) when they are faced with more intense competition. How to measure the long-term development of these companies is very useful in practice. It is hard for us to know the fact of SSEC long-term development because there are not eligible methods with quantitative analysis for SSEC in the present researches. We try to adopt the method of AHP (Analytic Hierarchy Process) in fuzzy mathematics to establish fuzzy comprehensive measurement indicators system and synthetically measure the long-term development of SSEC from three aspects of Economic capability, operation ability and innovation ability. At last we verify and improve the effectiveness of the method by means of an example analysis.
DOI:10.1109/ICIEEM.2009.5344615