Analysis of influencing factors on performance evaluation of agricultural products network marketing based on AHM

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems t...

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Bibliographic Details
Main Authors: Hua Jiang, Fangshan Wang
Format: Conference Proceeding
Language:English
Subjects:
Agricultural products
analytic hierarchical model
Customer service
Decision making
influencing factors
Information technology
Intelligent transportation systems
Logistics
Marketing and sales
network marketing
Performance analysis
Production systems
Testing
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Summary:Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimately expand marketing activities. So, it is very important to evaluate the performance of agricultural products network marketing. According to the principles of purposefulness, scientific, practicality and comprehensiveness, the paper firstly established an evaluation index system of agricultural products network marketing performance, and then applied analytic hierarchical model (AHM) to analyze these factors. This can provide the basis for researchers to study how to improve the performance of agricultural products network marketing.
DOI:10.1109/PEITS.2009.5406815