The Influence of Information Presentation and Online Trust in the C2C Web Store Context

When consumer are shopping online, the information of web store is very important for them. For consumer, the web stores present their information in three forms: factual information, evaluative information and warranty information. This paper employs the field study in the C2C web store context to...

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Bibliographic Details
Main Authors: Liao, Yichen, Liu, Yi
Format: Conference Proceeding
Language:English
Subjects:
Electronic commerce
Internet
Medical services
Mobile handsets
Psychology
Reliability
Warranties
Online Access:Request full text
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Summary:When consumer are shopping online, the information of web store is very important for them. For consumer, the web stores present their information in three forms: factual information, evaluative information and warranty information. This paper employs the field study in the C2C web store context to show that the information presentation has a positive effect on online trust and consumer's willingness to buy, and the product category mediates the relationship between information presentation and online trust.
DOI:10.1109/ICMSS.2010.5576799