A Case Study of Online Retail Innovation System on Alibaba Taobao

Online retailing contains enterprises with highly innovative characteristics. In this paper, taking the online retail business of Alibaba China as the case study sample, the global value chain (GVC) innovation theory is used to research the innovative practices of Alibaba's online retail busine...

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Bibliographic Details
Main Authors: Yongquan Hu, Shukun Zhao
Format: Conference Proceeding
Language:English
Subjects:
Alibaba
Companies
Industries
Innovation System
Internet
Marketing and sales
Online retailing
Production
Retail Innovation
Taobao
Technological innovation
Online Access:Get full text
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