The Research on the Growth Concept of Independent Intellectual Property Famous Brand

Taked the brand competitiveness as theoretical basis, this article points out the independent intellectual property famous brand growth contains three meanings: Firstly, the " quantitative change " process, that is the enhancement of popularity, reputation and loyalty, Secondly, the"...

Full description

Saved in:
Bibliographic Details
Main Authors: Huang Yong-Chun, Yang Chen, Huang Mu-Han
Format: Conference Proceeding
Language:English
Subjects:
Brand competitiveness
Business
Growth phase
Independent intellectual property famous brand
Intellectual property
Product development
Refrigerators
Technological innovation
Trademarks
Online Access:Request full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Taked the brand competitiveness as theoretical basis, this article points out the independent intellectual property famous brand growth contains three meanings: Firstly, the " quantitative change " process, that is the enhancement of popularity, reputation and loyalty, Secondly, the" qualitative change " process of optimized disposition of growth resource, namely the continually promotion process of management, R&D and marketing competence, thirdly, the" transformation between quantity and quality" process, referring to the potential competitive competence transforms into high added value new product, and thus raises the popularity, reputation and loyalty. So the three processes continually support the effectively growth of independent intellectual property famous brand. Based on this, this article points out that the independent intellectual property famous brand growth phase includes Product manufacture phase, Brand establishment phase, Region famous brand phase and IFB operation phase.
ISSN:2155-1456
2155-1472
DOI:10.1109/ICIII.2010.81