Exploring evidence-based medicine acceptance process based on a perspective of customer experience management

This study aims to explore evidence-based medicine (EBM) acceptance process of physicians. The perspective of customer experience management is applied to this study. A total of 32 in-depth interviews were conducted with 23 key informants and analyzed using the techniques of grounded theory. The res...

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Bibliographic Details
Main Authors: Wen-Hong Chiu, Huan-Neng Chiu, Bor-Wen Cheng, Hui-Ru Chi, Chu, Frank Li-Sheng
Format: Conference Proceeding
Language:English
Subjects:
Appraisal
customer experience management
evidence-based medicine
grounded theory
Hospitals
innovation diffusion
Instruments
Interviews
Systematics
technology acceptance
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Summary:This study aims to explore evidence-based medicine (EBM) acceptance process of physicians. The perspective of customer experience management is applied to this study. A total of 32 in-depth interviews were conducted with 23 key informants and analyzed using the techniques of grounded theory. The result shows the acceptance process consisting of six stages: 1) perceived instrumental advantage; 2) perceived emotional advantage; 3) perceived anxiety; 4) communication improvement; 5) behavior influence; 6) omnipotent myth. This study provides an effective management strategy for hospital managers to diffuse an EBM system.
ISSN:2161-1890
DOI:10.1109/ICSSSM.2011.5959429