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Similarities and differences between product and service innovation: An empirical analysis of Jiangsu province's panel data

This paper aims to provide an initial step towards a synthesis of service and product research. Using a baseline model of innovation, applicable to innovation in general, we hypothesize differential context effects between service and product in order to better understand their differences and simil...

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Bibliographic Details
Main Author: Yancai Zhang
Format: Conference Proceeding
Language:English
Subjects:
Online Access:Request full text
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Summary:This paper aims to provide an initial step towards a synthesis of service and product research. Using a baseline model of innovation, applicable to innovation in general, we hypothesize differential context effects between service and product in order to better understand their differences and similarities. The results provide initial support for the integrating perspective.
ISSN:2161-1890
DOI:10.1109/ICSSSM.2011.5959537