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Similarities and differences between product and service innovation: An empirical analysis of Jiangsu province's panel data
This paper aims to provide an initial step towards a synthesis of service and product research. Using a baseline model of innovation, applicable to innovation in general, we hypothesize differential context effects between service and product in order to better understand their differences and simil...
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Main Author: | |
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Format: | Conference Proceeding |
Language: | English |
Subjects: | |
Online Access: | Request full text |
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Summary: | This paper aims to provide an initial step towards a synthesis of service and product research. Using a baseline model of innovation, applicable to innovation in general, we hypothesize differential context effects between service and product in order to better understand their differences and similarities. The results provide initial support for the integrating perspective. |
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ISSN: | 2161-1890 |
DOI: | 10.1109/ICSSSM.2011.5959537 |