The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making

The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information...

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Bibliographic Details
Main Authors: Sukyoung Kim, Youngil Cho, Niki, Kazuhisa, Yamanaka, T.
Format: Conference Proceeding
Language:English
Subjects:
Analysis of variance
Decision making
Educational institutions
Humans
Intuition
Kansei Engineering
Preference
Psychology
Visualization
Online Access:Request full text
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Summary:The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the experiment. While Uninominal information stimuli showed a statistical significant difference between like-dislike and aesthetic, Binominal information stimuli showed a statistical significant difference not only between like-dislike and preference, but also between like-dislike and pleasure.
DOI:10.1109/ICBAKE.2011.36