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Pricing Analysis on Internet Paid Sharing of Digital Products

The digital content products, because of its characteristics of transmitting over the network, can be either purchased through traditional ordinary operators, or obtained through the Internet. A large number of providers of digital content sharing exist on Internet, parts of which are free of charge...

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Bibliographic Details
Main Authors: Chengxiong Zhou, Guoxin Nie, Peinan Li, Lanxiang Zhao
Format: Conference Proceeding
Language:English
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Summary:The digital content products, because of its characteristics of transmitting over the network, can be either purchased through traditional ordinary operators, or obtained through the Internet. A large number of providers of digital content sharing exist on Internet, parts of which are free of charge while the others are not. It is short of specialized research on the pricing mechanism of digital content products Internet paid sharing at present. This paper builds a pricing model of Internet paid sharing of digital content products by applying transaction cost theory.
DOI:10.1109/BIFE.2012.35