Introduction to Digital Customer Engagement Minitrack

One of the most recent advancements in the use of the internet for customer-level business management is the ability to track individual customers' activities, approach them proactively, provide customized offerings and manage customer lifecycles. The shift from managing the community to managi...

Full description

Saved in:
Bibliographic Details
Main Authors: Parvinen, Petri, Cheung, Christy, Oinas-Kukkonen, Harri, Xiao, Sophie
Format: Conference Proceeding
Language:English
Subjects:
Algorithm design and analysis
Business
Communities
Educational institutions
Internet
Robustness
Web design
Online Access:Request full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:One of the most recent advancements in the use of the internet for customer-level business management is the ability to track individual customers' activities, approach them proactively, provide customized offerings and manage customer lifecycles. The shift from managing the community to managing its individual members is a common denominator in many related developments. Customer co-created contents, service processes and virtual experiences represent some of the growing domains in this field. This minitrack invites papers that examine the systematization and intentionality of digital customer management as a business process.
ISSN:1530-1605
2572-6862
DOI:10.1109/HICSS.2013.295