Gravitating to "the new shiny thing": Meaning, emotions, and tablets

Technology continuously revolutionizes the way people interact with information technology (IT). In this article we argue that, while extant literature has certainly provided rich insights into meaning making with IT artifacts, the tablet's proliferation calls for reassigning the significance t...

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Bibliographic Details
Published in:IEEE technology & society magazine 2013, Vol.32 (2), p.74-80
Main Authors: Zamani, E. D., Giaglis, G. M., Pouloudi, A.
Format: Magazinearticle
Language:English
Subjects:
Consumer products
Information technology
Marketing and sales
Technological innovation
Technology
User centered design
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Summary:Technology continuously revolutionizes the way people interact with information technology (IT). In this article we argue that, while extant literature has certainly provided rich insights into meaning making with IT artifacts, the tablet's proliferation calls for reassigning the significance these may hold for users. Approaching user experience as subjective, we seek to explore the relationship individuals develop with the tablet in their daily lives. We follow the case study research method, and build upon a paradigmatic case, that of the iPad, because it is considered as the exemplar in its class; even though tablets have existed for years, it is only with the launching of the iPad, that they became popular among the mass consumer market.
ISSN:0278-0097
1937-416X
DOI:10.1109/MTS.2013.2259320