Courting and Sparking: Wooing Consumers? Interest in the EV Market

The concept of electrified vehicles (EVs) is the best old "new" idea that has been around for the last century. Designs have changed to make EVs popular, but until now, no design has captured the public's imagination or gained market traction. This is because consumers need more than...

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Bibliographic Details
Published in:IEEE electrification magazine 2013-09, Vol.1 (1), p.21-31
Main Authors: Kar, Narayan C., Iyer, K. L. V., Labak, Anas, Lu, Xiaomin, Lai, Chunyan, Balamurali, Aiswarya, Esteban, Bryan, Sid-Ahmed, Maher
Format: Magazinearticle
Language:English
Subjects:
Consumer behavior
Electric vehicles
Marketing and sales
Product design
Supply and demand
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Summary:The concept of electrified vehicles (EVs) is the best old "new" idea that has been around for the last century. Designs have changed to make EVs popular, but until now, no design has captured the public's imagination or gained market traction. This is because consumers need more than facts about EVs; they need to be wooed into making a bigger commitment to the EV. The winning combination of making the EVs indispensable to the average North American consumer can be found in accessible charging infrastructures, reliable long-life batteries, and increased mileage. Vehicle manufacturers want a better-quality Ev to offer consumers to increase market penetration. Engineers and policy makers, to make this relationship a reality, need to appeal to more than just consumers' minds and go beyond testing and performance statistics and test results.
ISSN:2325-5897
2325-5889
DOI:10.1109/MELE.2013.2272481