An innovative framework of strategy making: A case-study of JuMei incorporation

A business model represents how the various strategies that a firm pursues fit together into a congruent whole. This paper introduces an innovative 6R framework, based on Michael E. Porter's six principles of strategic positioning, to assess current strategies adopted by four typical e-commerce...

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Bibliographic Details
Main Authors: Yi-di Wang, Han-ye Wei, Bing-jie Liao, Wen-fu Zheng
Format: Conference Proceeding
Language:English
Subjects:
Analytical models
B2C
Business Model
Companies
Industries
Internet
JuMei
Logistics
Strategy-Making
Warehousing
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Summary:A business model represents how the various strategies that a firm pursues fit together into a congruent whole. This paper introduces an innovative 6R framework, based on Michael E. Porter's six principles of strategic positioning, to assess current strategies adopted by four typical e-commerce companies in their own business models. To further explain how the 6R framework worked in the strategy-making process, we give a longitudinal study on the JuMei's choices and consequences of the vertical B2C business model, through which its goal of becoming the largest cosmetics sales site is fully reflected, it's profit model is clearly clarified, and it's unique business strategy is simultaneously congruent and powerful. We therefore assume that this framework can be widely applicable as a way to strategize for different companies in e-commerce fields.
ISSN:2155-1456
2155-1472
DOI:10.1109/ICIII.2013.6703599