Electronic commerce: creating competitive opportunities in Brazilian supermarkets

The aim of this paper, focusing the supermarket sector in Brazil, is studying electronic commerce use, trying to identify the motivations for its adoption, its difficulties in implementation and its capacity for finding and keeping enterprises competitive advantages in service automation and busines...

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Bibliographic Details
Main Authors: Segre, L.M., Bastos, R.M.
Format: Conference Proceeding
Language:English
Subjects:
Automation
Bibliographies
Business
Consumer electronics
Costs
Data handling
Electronic commerce
Internet
Joining processes
Supply chains
Online Access:Request full text
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Summary:The aim of this paper, focusing the supermarket sector in Brazil, is studying electronic commerce use, trying to identify the motivations for its adoption, its difficulties in implementation and its capacity for finding and keeping enterprises competitive advantages in service automation and business dealing. The methodology used is based on bibliography research through Brazilian and foreign magazines, Internet and on case studies done by the authors' investigation group. Case studies information was obtained through interviews and visits involving since main executives to operational level employees.
DOI:10.1109/PICMET.1999.808107