A user experience evaluation for wendy's online delivery website geared towards improving customer experience

In the present generation, many individuals turn to online websites to purchase their necessities due to the sake of convenience. Wendy's Philippines launched their new and improved online website in 2012, which allow their customers to access their menu and order from their homes. However, des...

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Bibliographic Details
Main Authors: Sia, W. C., Tiu, R. A., Tangsoc, J. C.
Format: Conference Proceeding
Language:English
Subjects:
Atmospheric measurements
Companies
Industries
Particle measurements
Task analysis
Testing
Usability
usability testing
user experience evaluation
website usability
Online Access:Request full text
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Summary:In the present generation, many individuals turn to online websites to purchase their necessities due to the sake of convenience. Wendy's Philippines launched their new and improved online website in 2012, which allow their customers to access their menu and order from their homes. However, despite the improvements made, the online website sales were significantly low. Wendy's sought the need further improve the website usability as the company found this to have a direct relationship with the website sales. This paper aims to identify the usability issues of Wendy's current website and evaluate these issues based on efficiency, effectiveness and satisfaction.
ISSN:2157-362X
DOI:10.1109/IEEM.2017.8290212