3D Block Matching Algorithm in Concealed Image Recognition and E-Commerce Customer Segmentation

• Published in: IEEE sensors journal 2020-10, Vol.20 (20), p.11761-11769
• Main Author: Liu, Fuxiang
• Format: Article
• Language: English
• Subjects: Algorithms; Clustering; Clustering algorithms; Commodities; Companies; concealed image; customer segmentation; Customers; e-commerce; Electronic commerce; Fourier transforms; Frequency-domain analysis; Global marketing; image recognition; Image segmentation; Matching; Object recognition; Three dimensional models; Three-dimensional displays; Three-dimensional matching
• ISSN: 1530-437X; 1558-1748
• DOI: 10.1109/JSEN.2019.2936169

E-commerce is the main means of commodity circulation in the future, and its development model needs to establish a product recommendation network for different customer groups. Under the unified mode of global market, accurately grasping the appearance requirements of customers' products is the prerequisite for the development of e-commerce enterprises. Based on the improved 3D block matching algorithm, this study identified and analyzed the internationalized commodity images of e-commerce networks, and combined customer actual operations to conduct customer clustering to accurately grasp customer demand information, realized e-commerce customer segmentation, and laid the foundation for personalized recommendation. In addition, this paper constructed an e-commerce customer segmentation model based on improved three-dimensional block matching algorithm and performed performance analysis on the improved algorithm and system model of this study through experimental verification. The research shows that the algorithm and model of this study have certain practical effects and can provide theoretical reference for subsequent related research.