Entropy-Based Subjective Choice Models

A method to mimic a decision-maker's (DM's) relativistic evaluation of subjective utility for an attribute value is presented. Based on such utility values, probabilistic models that can yield a DM's choice probabilities for different alternatives to be chosen are developed. The propo...

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Bibliographic Details
Published in:IEEE transactions on knowledge and data engineering 2022-05, Vol.34 (5), p.2164-2175
Main Author: Aggarwal, Manish
Format: Article
Language:English
Subjects:
Analytical models
attitudinal character
Automobiles
choice behaviour
Computational modeling
Data models
Decision analysis
Decision making
discrete choice probability
Entropy
Optimization
Probabilistic models
subjective utility
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Description
Summary:A method to mimic a decision-maker's (DM's) relativistic evaluation of subjective utility for an attribute value is presented. Based on such utility values, probabilistic models that can yield a DM's choice probabilities for different alternatives to be chosen are developed. The proposed choice models are further extended to consider the DM's attitudinal character. An illustrative case-study is included.
ISSN:1041-4347
1558-2191
DOI:10.1109/TKDE.2020.3012061