Electronic commerce adoption by SMEs in Singapore

The study surveys the receptivity of Singaporean small and medium-sized enterprises (SMEs) to the adoption of electronic commerce. Utilising a portion of E.M. Rogers' (1995) model of innovation diffusion as the framework and treating electronic commerce (EC) as a form of new innovation, we anal...

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Bibliographic Details
Main Authors: Kendall Jon, Tung Lai Lai, Chua Khoon Hui, Ng Chia Hong Dennis, Tan Suan Meng
Format: Conference Proceeding
Language:English
Subjects:
Asia
Costs
Education
Educational institutions
Electronic commerce
Internet
Regression analysis
Samarium
Technological innovation
Telecommunication computing
Online Access:Request full text
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Summary:The study surveys the receptivity of Singaporean small and medium-sized enterprises (SMEs) to the adoption of electronic commerce. Utilising a portion of E.M. Rogers' (1995) model of innovation diffusion as the framework and treating electronic commerce (EC) as a form of new innovation, we analyse factors affecting EC diffusion. A multiple regression analysis is carried out, with the five attributes of innovation highlighted by Rogers, to determine the attributes that affect the willingness to adopt. Of the five factors affecting adoption of electronic commerce by SMEs, only relative advantage, compatibility and trialability appear significant, with the overall regression explaining around 36 per cent of willingness to adopt.
DOI:10.1109/HICSS.2001.927068