Applying VR/AR Technology in Product Advertising to Improve User Experience

Virtual Reality (VR) and Augmented Reality (AR) are technology trends that have achieved many achievements, attracting investment in research and development in countries around the world. Numerous industries use these technologies mostly for education, entertainment, and advertising purposes.In thi...

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Bibliographic Details
Main Authors: Nguyen, Phuc, Ha, Hai-Dang, Vu, Thuy-Hang, Nguyen, Quang-Hung, Truong, Hoai-Phan, Le, Hoanh-Su
Format: Conference Proceeding
Language:English
Subjects:
augmented reality
Biological system modeling
Computational modeling
experiential marketing
product advertising
Solid modeling
Urban areas
User experience
virtual reality
Visualization
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Summary:Virtual Reality (VR) and Augmented Reality (AR) are technology trends that have achieved many achievements, attracting investment in research and development in countries around the world. Numerous industries use these technologies mostly for education, entertainment, and advertising purposes.In this article, we study VR/AR technology applied in ecommerce to improve the customer's product experience. Customers can "touch" the product through virtual product simulation models, get more visual information about the product (instead of just viewing the product through images on the website or leaflets, posters) thus encouraging customers to make a purchase decision. We hope that this research will help customers have more positive experiences when choosing to shop for products. We expect that improving the product experience results in improvements to the perception people have of the brand.
ISSN:2688-0202
DOI:10.1109/ACOMP53746.2021.00036