The Influence of Self-Efficacies on Readers' Intention to Use E-Reading Devices: An Empirical Study

E-books and e-Reading Devices (E-RDs) markets have been enlarged due to the rapid progress of digital technologies. What are the possible factors to increase readers' willingness to use electronic devices? To improve the predictive value of the original TAM model, this study incorporates three...

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Bibliographic Details
Published in:International journal of distance education technologies 2014-07, Vol.12 (3), p.41-61
Main Authors: Tsai, Bor-Yuan, Yen, Jung-Nan
Format: Article
Language:English
Subjects:
Analysis
Computer Attitudes
Computer Literacy
Computer Mediated Communication
Computer simulation
Computers
Construction
Correlation
Demography
Devices
Distance education
E-books
Effectiveness
Electronic book readers
Electronic Publishing
Factor Analysis
Factor Structure
Foreign Countries
Handheld Devices
Intention
Markets
Mathematical models
Positive Attitudes
Predictor Variables
Questionnaires
Readers
Reliability
Self Efficacy
Structural Equation Models
Taiwan
Technology adoption
Technology application
User behaviour
Young Adults
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Summary:E-books and e-Reading Devices (E-RDs) markets have been enlarged due to the rapid progress of digital technologies. What are the possible factors to increase readers' willingness to use electronic devices? To improve the predictive value of the original TAM model, this study incorporates three additional constructs to form e-Reading Device Acceptance Mode: reading self-efficacy, computer self-efficacy and perceived enjoyment. This model consists of six constructs and 11 research hypotheses. The research questionnaires were distributed in Taiwan, and the research results showed that reading self-efficacy shows positive influences on readers' intention to use the E-RDs. On the contrary, computer self-efficacy does not show positive influences on perceived usefulness or perceived enjoyment. Moreover, the perceived ease of use of E-RDs does not show significant impacts on readers' intention to use the devices. Explanations of the causes and reasons are given in this paper, and the finding of this research may provide useful references and materials for e-book publishers, e-reading device developers, and researchers for further studies.
ISSN:1539-3100
1539-3119
DOI:10.4018/ijdet.2014070104