Attentiveness Of Baba Nyonya culture among younger generations in Malaysia

Malaysia is a multi-racial country with a rich cultural heritage where cultures have been meeting and mixing since the very beginning of its history. Much of its cultural heritage is recorded in various format - manuscripts, artifacts, sculptures, traditional motifs and designs on textiles and jewel...

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Bibliographic Details
Published in:International journal of marketing and technology 2014-12, Vol.4 (12), p.85-98
Main Authors: Yusof, Asliza Mohd, Razak, Mohamad Idham Md, Mashahadi, Faizah
Format: Article
Language:English
Subjects:
Awareness
Baba Nyonya
Ethnics
Preservation
Online Access:Get full text
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Summary:Malaysia is a multi-racial country with a rich cultural heritage where cultures have been meeting and mixing since the very beginning of its history. Much of its cultural heritage is recorded in various format - manuscripts, artifacts, sculptures, traditional motifs and designs on textiles and jewels and kept in libraries, museums, archives, art galleries and cultural centers. These cultural potentials demand proper preserving, management and promotion. Preserving this culturally related potential means preserving the nation, a situation that in turn would keep human civilization in Malaysia sustainable. This research aims to create awareness among the Baba Nyonya generations and people of the importance of preserving its culture such as its language, marriage customs and other aspects of Baba Nyonya culture. This research is focusing more on the language and marriage customs as it is the most important part of the Baba Nyonya culture. Preserving these aspects is important as it will flash back all the glory of Baba Nyonya. The language spoken is really interesting and is one of a kind, in another word unique. The traditional marriage customs are different compared to the Chinese as it is a blend of two cultures.
ISSN:2249-1058