Evaluation of information sharing and consumers’ buying behaviours: The health implications from packaged water consumed Ijebu-Ode southwestern Nigeria

The study was carried out to evaluate the perceptions on the qualities, brand names and prices information of the packaged water consumed by the inhabitants of Ijebu-Ode City, Ogun State Southwestern Nigeria. A total of two hundreds (200) households were surveyed where self opinionated questionnaire...

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Bibliographic Details
Published in:International Journal of Physical and Social Sciences 2013-11, Vol.3 (11), p.1-15
Main Authors: Adefala, O. O, Solaja, O.O, Adegbite, A. A, Lawal, O.A
Format: Article
Language:English
Subjects:
consumers
health
Ijebu-Ode
Information
packaged water
socio-economic
Online Access:Get full text
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Summary:The study was carried out to evaluate the perceptions on the qualities, brand names and prices information of the packaged water consumed by the inhabitants of Ijebu-Ode City, Ogun State Southwestern Nigeria. A total of two hundreds (200) households were surveyed where self opinionated questionnaires were randomly administered to the consumers–a hundred (100) from low-income area and hundred (100) from high-income areas of the city. The study adopted the 5-item Likert score scale of summation to analyze the responses of the consumers indicating the degree to which they agree/disagree with the opinion expressed by the positive and negative statements in the questionnaires. The results of the scores indicated that the total positive scores for low-income and high income areas were 71 and 822 respectively, while the scores negative statements were 361 and 40 for low income and high income respectively. The results indicated contrast perceptions between the consumers from low-income and high-income areas and these can be interpreted that, the consumers from low-income areas do not bother with the quality of packaged water they consumed, brand names but are concern with the prices information and socio-economic and educational status are the factors responsible for their perception. Consequently, they face potential health risks/diseases from consumption of unwholesome water. The study concluded that, the consumers need to be educated about the significance/health implications of drinking water quality and to seek for information on the quality of the water they consumed.
ISSN:2249-5894