Are Past Normative Behaviors Predictive of Future Behavioral Intentions?

We acknowledge the limitations in measures of moral reasoning and pursue an alternative technique by investigating past behaviors as they relate to present behavioral intentions. Our purpose is to evaluate the merits of patterned normative behavior for predicting present and future, morally relevant...

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Bibliographic Details
Published in:Ethics & behavior 2009-09, Vol.19 (5), p.414-431
Main Authors: Watson, George W., Douglas, Thomas, Berkley, Robyn, Madapulli, Ram, Zeng, Yuping
Format: Article
Language:English
Subjects:
Behavior
Behavioural aspects
Cognition & reasoning
Decision making
ethical decision making
Ethics
Intention
Moral reasoning
patterned normative behavior
person-situation interaction
Predictors
Situational factors
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Summary:We acknowledge the limitations in measures of moral reasoning and pursue an alternative technique by investigating past behaviors as they relate to present behavioral intentions. Our purpose is to evaluate the merits of patterned normative behavior for predicting present and future, morally relevant outcomes. Participants (N = 177) completed a policy capturing experimental design responding to questions that orthogonally varied the situational nature of the decision context. Results indicate that past normative behaviors are significantly and directly related to ethical behavioral intentions. Moreover, they moderate the relationships between situational factors and intended outcomes as well as moral reasoning and intended outcomes.
ISSN:1050-8422
1532-7019
DOI:10.1080/10508420903035414