Advances in economics of marketing and implications for aquaculture development

This paper builds on an earlier review by Kinnucan and Wessells (1997) by discussing in some detail product differentiation, market integration, and generic advertising. The goal is to identify approaches and findings in each topical area that would appear to have relevance for aquaculture. Selected...

Full description

Saved in:
Bibliographic Details
Published in:Aquaculture economics & management 2003-01, Vol.7 (1-2), p.35-53
Main Authors: Kinnucan, Henry W., Asche, Frank, Myrland, Øystein, Roheim, Cathy A.
Format: Article
Language:English
Subjects:
cointegration
generic advertising
market integration
Product differentiation
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This paper builds on an earlier review by Kinnucan and Wessells (1997) by discussing in some detail product differentiation, market integration, and generic advertising. The goal is to identify approaches and findings in each topical area that would appear to have relevance for aquaculture. Selected applications are given to highlight principles and to demonstrate usefulness.
ISSN:1365-7305
1551-8663
DOI:10.1080/13657300309380330