An Exploratory Study Into The Adoption of Internet Banking in a Developing Country: Malaysia

In this study, we extend the decomposed theory of planned behavior (DTPB) by incorporating trust and examining its impact on an individual's intention to adopt Internet banking. A majority of the technology adoption research has been completed in developed countries such as the U.S. Overall, th...

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Bibliographic Details
Published in:Journal of Internet commerce 2008-01, Vol.7 (1), p.29-73
Main Authors: Nor, Khalil Md, Pearson, J. Michael
Format: Article
Language:English
Subjects:
Decomposed theory of planned behavior
developing countries
Internet banking
technology acceptance
trust
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Summary:In this study, we extend the decomposed theory of planned behavior (DTPB) by incorporating trust and examining its impact on an individual's intention to adopt Internet banking. A majority of the technology adoption research has been completed in developed countries such as the U.S. Overall, the results indicate that the proposed model provides a good understanding of factors that influence the intention to use Internet banking. From a theoretical perspective, the findings help further our understanding of the constructs that impact technology adoption in an under researched area: developing countries. It also confirms the multidimensionality of trust and its role in the adoption of Internet banking. From a practical perspective, the findings can help banks who wish to offer Internet banking services make informed decisions about what actions they can take to increase their chances of success.
ISSN:1533-2861
1533-287X
DOI:10.1080/15332860802004162