Who Listens to Rush Limbaugh's Radio Program and the Relationship Between Listening to Limbaugh and Knowledge of Public Affairs, 1994-2006

What factors predict listening to Limbaugh's program? Previous studies, many more than a decade old, analyze his audience at one or two data-points. This study differs from earlier studies of Limbaugh's audience in two ways: (1) the data come from six Times Mirror/Pew Research Center polls...

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Bibliographic Details
Published in:Journal of radio & audio media 2009-05, Vol.16 (1), p.66-82
Main Author: Bennett, Stephen Earl
Format: Article
Language:English
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Summary:What factors predict listening to Limbaugh's program? Previous studies, many more than a decade old, analyze his audience at one or two data-points. This study differs from earlier studies of Limbaugh's audience in two ways: (1) the data come from six Times Mirror/Pew Research Center polls between July, 1994 and April-May, 2006, and (2) the paper focuses on the relationship between listening to Limbaugh and knowledge of public affairs. Conservative Republicans are in his audience, but educational attainment, family income, and race do not predict who listens. Listening to Limbaugh is significantly correlated with public affairs information.
ISSN:1937-6529
1937-6537
DOI:10.1080/19376520902847980