Influence of Demographic Factors on the Selection of a Private Business Career College

This study investigated private business career students to determine whether demographics, such as sex, influence students' college choices. The survey results show that students' selections depend on demographic factors. For example, while programs and location are important to males and...

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Bibliographic Details
Published in:Journal of marketing for higher education 1993-07, Vol.4 (1-2), p.205-220
Main Author: Webb, Marion S.
Format: Article
Language:English
Subjects:
Business Education
College Choice
Decision Making
Enrollment Influences
Marketing
Nontraditional Students
Postsecondary Education
Proprietary Schools
Student Characteristics
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Summary:This study investigated private business career students to determine whether demographics, such as sex, influence students' college choices. The survey results show that students' selections depend on demographic factors. For example, while programs and location are important to males and females, males are more likely to select a school because it has the desired program, whereas females are more likely to select because of the school's location.
ISSN:0884-1241
1540-7144
DOI:10.1300/J050v04n01_15