Teaching Business Strategy for an Emerging Economy: An Internet-Based Simulation

An Internet-based simulation about a business in an emerging economy is presented and described as a crucial ingredient for a business strategy course dealing with emerging economies. The development of the course took place in three separate classes where experiments were conducted regarding the ke...

Full description

Saved in:
Bibliographic Details
Published in:Journal of teaching in international business 2003-03, Vol.14 (2-3), p.99-114
Main Author: Miller, Van V.
Format: Article
Language:English
Subjects:
Business education
business strategy
College Instruction
Curricula
Developing Nations
emerging economy
Emerging markets
Higher Education
International Business Education
Internet
Marketing Strategies
resource based view
Simulation
Strategic planning
Studies
Teaching
Web Based Instruction
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:An Internet-based simulation about a business in an emerging economy is presented and described as a crucial ingredient for a business strategy course dealing with emerging economies. The development of the course took place in three separate classes where experiments were conducted regarding the key ingredients necessary for a course designed to teach Business Strategies for an Emerging Economy. The simulation, when coupled with today's dominant strategy paradigm, the Resource Based View, appears to yield a course design that attracts students while emphasizing the actual substance which is crucial in such a course.
ISSN:0897-5930
1528-6991
DOI:10.1300/J066v14n02_07