Country of Origin Effects on Industrial Products Coming from Eastern Europe

Industrial buyers and consumers may have opinions about the general quality of products and companies from different nations and use such opinions as informational cues in their buying processes. This article presents a comparative study of the industrial profile of a "New European nation"...

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Bibliographic Details
Published in:Journal of East-West business 1998-08, Vol.4 (1-2), p.129-140
Main Authors: Nes, Erik B., Ghauri, Pervez N.
Format: Article
Language:English
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Summary:Industrial buyers and consumers may have opinions about the general quality of products and companies from different nations and use such opinions as informational cues in their buying processes. This article presents a comparative study of the industrial profile of a "New European nation" and Western European nations. Tentative implications of the differences in industrial profile are suggested for international marketing strategy.
ISSN:1066-9868
1528-6959
DOI:10.1300/J097v04n01_06