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Editorial
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| Published in: | Journal of marketing management 2001-02, Vol.17 (1-2), p.1-4 |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Online Access: | Get full text |
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| Summary: | |
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| ISSN: | 0267-257X 1472-1376 |
| DOI: | 10.1362/0267257012571429 |