American Promotional Road Mapping in the Twentieth Century

This paper sketches the broad outlines of the practices of map publishers, industrial concerns, motor clubs, and state governments to convince Americans to become motoring tourists and, hence, to consume the goods, services, and landscapes these interests wished to promote. Their efforts were rooted...

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Bibliographic Details
Published in:Cartography and geographic information science 2002-07, Vol.29 (3), p.175-192
Main Author: Akerman, James R.
Format: Article
Language:English
Subjects:
AUTOMOBILE ROAD MAPS
Automobile travel
CONSUMERS
History
MAP MARKETING
MAP PUBLISHING
MAP USE
Marketing
PROMOTIONAL CARTOGRAPHY
Promotional products
Publishing industry
Road maps
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Summary:This paper sketches the broad outlines of the practices of map publishers, industrial concerns, motor clubs, and state governments to convince Americans to become motoring tourists and, hence, to consume the goods, services, and landscapes these interests wished to promote. Their efforts were rooted in the promotional mapping of American railroads during the nineteenth century and in bicycle mapping. Yet, the particular demands of automobile travel, including long-distance navigation under the control ofthe travelers themselves, argues for an almost unique dependence on maps, which in turn gave road maps considerable value as promotional tools.
ISSN:1523-0406
1545-0465
DOI:10.1559/152304002782008459