The Importance and Performance of Key Success Factors of International Joint Venture Hotels in China

Many hoteliers in the West are seeking opportunities to extend their business in the mainland China market. This study attempts to understand the basic motivations in forming joint venture hotels in China. Based on extensive interviews with expatriate and local managers of over 151 joint venture hot...

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Bibliographic Details
Published in:Chinese economic studies 2006-11, Vol.39 (6), p.83-94
Main Authors: Li, Stephen C.Y., Wong, Michael C.S., Luk, Sherriff T.K.
Format: Article
Language:English
Subjects:
Alliances
China
Foreign enterprises
Foreign investment
Hotel industry
Hotels & motels
Interviews
Joint ventures
Leisure industry
Managerial skills
Market entry
Market potential
Multinational enterprises
Partnering
Studies
Success factors
Tourism
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Summary:Many hoteliers in the West are seeking opportunities to extend their business in the mainland China market. This study attempts to understand the basic motivations in forming joint venture hotels in China. Based on extensive interviews with expatriate and local managers of over 151 joint venture hotels, the study finds the following perceived important criteria when Chinese partners look for foreign partners: they should be good at strategic and marketing planning, be willing to participate in information exchange with the local partner, have a strong financial background, and have good experience in market research activities. It is clear that the competence of western marketing management skills is critical for the successful operation of joint venture hotels in China.
ISSN:1097-1475
0009-4552
1558-0954
DOI:10.2753/CES1097-1475390606