Trends in Outbound Group Package Tours in China and Taiwan: A Marketing Mix Perspective

In many Asian economies such as Taiwan, Japan, Hong Kong, Korea, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends, two major outbound travel markets-Taiwan and China-were selected for investigation. In total, 30 in-depth int...

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Bibliographic Details
Published in:Tourism analysis 2007-07, Vol.12 (4), p.257-270
Main Authors: Chang, Janet, Wang, Kuo-Ching, Guo, Ying-Zhi, Su, Che-Jen, Yen, Shih-Jung
Format: Article
Language:English
Subjects:
China
Emergent Trends
Group Package Tour (gpt)
Marketing Mix
Taiwan
Travel
Trends
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Summary:In many Asian economies such as Taiwan, Japan, Hong Kong, Korea, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends, two major outbound travel markets-Taiwan and China-were selected for investigation. In total, 30 in-depth interviews with either General Managers or Presidents of well-known travel agencies were conducted in Taipei and Beijing. The GPTs have a similar pattern for both Taiwanese and Chinese but, interestingly, are at a different stage of development. This information should serve as a valuable reference to Taiwan and China, to destination countries that depend heavily on the Chinese market, and to management teams in relevant travel industries.
ISSN:1083-5423
DOI:10.3727/108354207782212413