Towards post-industrial marketing: marketplace wisdom

We enlist marketplace wisdom as a next characteristic of the progress towards a post-industrial marketing system. Marketplace wisdom is manifested in the development and application of oppositional values, beliefs, and differing cultures pertaining to the marketing system in its long-term developmen...

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Bibliographic Details
Published in:Journal of customer behaviour 2010-12, Vol.9 (4), p.379-398
Main Authors: Kadirov, Djavlonbek, Varey, Richard J.
Format: Article
Language:English
Subjects:
Future Of Marketing
Marketing System
Post-Industrial
Value Shift
Wisdom
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Summary:We enlist marketplace wisdom as a next characteristic of the progress towards a post-industrial marketing system. Marketplace wisdom is manifested in the development and application of oppositional values, beliefs, and differing cultures pertaining to the marketing system in its long-term development. In this regard, the phylogeny and ontogeny of marketplace wisdom is distinguished. Phylogeny tracks the origins of wisdom in the long-term quest for survival, whereas its ontogeny is manifest in the marketing system's four post-industrial qualities: comprehensiveness, interactivity, value, and impact.
ISSN:1475-3928
DOI:10.1362/147539210X543574