Entrepreneurial Strategic Posture, International Diversification, and Firm Performance

Building on the entrepreneurship, marketing and strategic management literature, we propose a conceptual model to investigate the effects of entrepreneurial strategic posture (ESP), perceived environmental uncertainty and international diversifi cation strategy on performance. The ESP-International...

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Bibliographic Details
Published in:Multinational business review 2005-03, Vol.13 (1), p.55-73
Main Authors: Thoumrungroje, Amonrat, Tansuhaj, Patriya
Format: Article
Language:English
Subjects:
Decision making
Diversification
Entrepreneurs
Entrepreneurship
Firm performance
Globalization
International
Strategic management
Strategy
Studies
Uncertainty
Variables
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Summary:Building on the entrepreneurship, marketing and strategic management literature, we propose a conceptual model to investigate the effects of entrepreneurial strategic posture (ESP), perceived environmental uncertainty and international diversifi cation strategy on performance. The ESP-International diversification-Performance relationship is investigated using a contingency framework. Entrepreneurial strategic posture is postulated to influence the use of international diversifi cation strategy of entrepreneurial fi rms. Moreover, perceived environmental uncertainty is hypothesized to strengthen the relationship between a firm's entrepreneurial strategic posture and international diversification strategy, which ultimately affect the firm's performance. Propositions for further empirical studies are provided in addition to managerial and theoretical contributions.
ISSN:1525-383X
2054-1686
DOI:10.1108/1525383X200500003