Think disruptive! How to manage in a new era of innovation

Purpose - The current downturn may offer a unique opportunity for astute corporate leadership to undertake the kind of innovation that disrupts markets, channels or even industries says Scott Anthony, president of innovation consultancy Innosight, co-founded by disruptive innovation guru, Clayton Ch...

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Bibliographic Details
Published in:Strategy & leadership 2010-07, Vol.38 (4), p.5-10
Main Authors: Leavy, Brian, Sterling, John
Format: Article
Language:English
Subjects:
Anthony, Scott
Business development
Corporate strategy
Disruptive innovation
Innovation
Innovations
Leadership
Organizational change
Recession
Recessions
Strategic management
Studies
Team working
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Summary:Purpose - The current downturn may offer a unique opportunity for astute corporate leadership to undertake the kind of innovation that disrupts markets, channels or even industries says Scott Anthony, president of innovation consultancy Innosight, co-founded by disruptive innovation guru, Clayton Christensen. This paper aims to investigate this issue.Design methodology approach - In this interview, Anthony reviews how the tenets of disruptive innovation - identify the job the customer cannot get done, look for innovative ways to get that job done, focus on experimentation and learning - apply in a recessionary environment.Findings - Anthony warns that in recessions, a company may think has a choice - risk innovation or choose the safety of survival mode. But it is a false choice. The only way to survive is to innovate.Practical implications - Anthony explains that "Scarcity is a great innovation enabler. Lean teams have to focus on the most critical issues."Originality value - Anthony's golden rule: "The best way to develop disruptive capabilities is to start small and learn as you go."
ISSN:1087-8572
1758-9568
DOI:10.1108/10878571011059683