Service quality in a retail channel system

Focuses on quality service issues as they relate to channel retail systems, providing insights into the type of channel systems rewards that are given to distributors that produce superior service quality, and providing insights into the determinants of service quality in retail channel systems. Exa...

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Bibliographic Details
Published in:The Journal of services marketing 1993-04, Vol.7 (4), p.4-10
Main Authors: Glynn Mangold, W, Faulds, David J
Format: Article
Language:English
Subjects:
Breweries
Channel management
Communication
Cooperation
Customer services
Distribution channels
Employees
Inventory
Quality of service
Questionnaires
Ratings & rankings
Retail stores
Retailing
Salespeople
Service quality
Soft drinks
Studies
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Summary:Focuses on quality service issues as they relate to channel retail systems, providing insights into the type of channel systems rewards that are given to distributors that produce superior service quality, and providing insights into the determinants of service quality in retail channel systems. Examines the relationship between retailers and consumers in the consumer beverage industry. Provides implications for managers and researchers.
ISSN:0887-6045
2054-1651
DOI:10.1108/08876049310047698