MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES

Marketers, public policy makers, and society in general have tended to use chronological age as a means of defining the maturing consumer market. Yet people age physiologically-and chronological age is not always a reasonable correlate to this process. This article discusses some natural physiologic...

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Bibliographic Details
Published in:The Journal of consumer marketing 1988-03, Vol.5 (3), p.61-73
Main Author: Schewe, Charles D.
Format: Article
Language:English
Subjects:
Aging
Consumer behavior
Demographics
Market segmentation
Marketing
Physiology
Senior Citizens Market
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Description
Summary:Marketers, public policy makers, and society in general have tended to use chronological age as a means of defining the maturing consumer market. Yet people age physiologically-and chronological age is not always a reasonable correlate to this process. This article discusses some natural physiological processes and presents some implications for marketing.
ISSN:0736-3761
2052-1200
DOI:10.1108/eb008232