Automotive design and assembly system modelling research toolset at RollsRoyce Motor Cars Limited

The purpose of the research and development, validation and application of an advanced concurrent engineering research toolset, developed by the authors, at RollsRoyce Motor Cars Limited is to reflect the customers requirements in a very competitive world market by focusing on product that is very h...

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Bibliographic Details
Published in:Assembly automation 1998-06, Vol.18 (2), p.138-152
Main Authors: Ashton, Philip T., Ranky, Paul G.
Format: Article
Language:English
Subjects:
Assembly
Automotive
Concurrent engineering
Modelling
Online Access:Get full text
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Summary:The purpose of the research and development, validation and application of an advanced concurrent engineering research toolset, developed by the authors, at RollsRoyce Motor Cars Limited is to reflect the customers requirements in a very competitive world market by focusing on product that is very high quality and reliable shorten lead time increase productivity and improve integration between design, manufacturing and assembly, as well as the logistic system so that alternative supply chains could be evaluated before the product design is complete. This paper discusses some of the strategic issues, as well as gives examples of the modelling methods of the research toolset and some of its applications at RollsRoyce Motor Cars Limited.
ISSN:0144-5154
DOI:10.1108/01445159810211864