Extending the construct of consumer ethnocentrism: when foreign products are preferred

Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.Design methodology approach - The study evaluates the psychometric properties of the consumer ethnocentrism scale (CET...

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Bibliographic Details
Published in:International marketing review 2006-05, Vol.23 (3), p.304-321
Main Authors: Gabrielle Klein, Jill, Ettenson, Richard, Krishnan, Balaji C.
Format: Article
Language:English
Subjects:
Academic marketing
Attitudes
China
Consumer behaviour
Consumers
Customer satisfaction
Economic growth
Ethnocentrism
Imports
Industrialized nations
International marketing
International markets
Quantitative psychology
Russia
Statistical analysis
Transition economies
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Summary:Purpose - This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.Design methodology approach - The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.'s data collected in four developed countries.Findings - Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries.Originality value - The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.
ISSN:0265-1335
1758-6763
DOI:10.1108/02651330610670460